Tommy Jeans

Tommy Jeans was founded in 1996 as a younger, more street oriented offshoot of the main Tommy Hilfiger brand. It made waves in the 90s hiphop scene, with big names such as Wu Tang Clan representing the label. The brand was inspired by classic American styles, but updated with a modern twist and concentrates on 90s sports aesthetics. The bold colour blocking and graphics and premium construction perfectly fitted with baggy, heavily branded tastes of the streetwear industry of the time. It is these same aesthetic qualities that now have a newfound appeal showing that the signature Tommy look carries it's own strength separate from transitory trends.

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